He talked about his contribution to the company.
This article is part of our coverage of HYBE against ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.
On September 27 KST, ex I LOVE IT CEO Min Hee Jin was the keynote speaker of the 2024 Hyundai Card Da Vinci Motel. During his speech, Min spoke at length about his career.
Min Hee Jin shared her experience of working in both SM Entertainment (SMEs) e MOVES. As for the first, he praised his former boss, Lee Soo Manwho had shown immense confidence in his abilities. Min also revealed that she was the one who came up with the SME and HYBE logos.
She also added that she was the one who came up with HYBE’s popular slogan, “We believe in music.”
Even though I didn’t invent the name HYBE, I created the slogan thinking that it should contain each of the labels’ souls.
—Min Hee Jin
Min added that his motto is to prevent people from mechanizing their work. What he envisioned was a synthesis of art and business.
I don’t know what people think about making money. Even so, NewJeans made a lot of money, but it was important to me to combine art and business in a subtle way.
—Min Hee Jin
Min joined HYBE in 2019 as Chief Branding Officer and oversaw the company’s rebrand from Very successful entertainment to the HYBE multi-label system. She was appointed CEO of HYBE’s new subsidiary, ADOR, in 2021. The rift between her and HYBE began earlier this year, leading to Min Hee Jin being fired from her CEO position. Although ADOR recently offered her a compromise, she rejected it and even claimed that HYBE wanted to pay her to leave the company.
Read more here.
HYBE vs. Min Hee Jin, CEO of ADOR
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