Actress Michelle Chen is facing growing controversy in China after a scandal erupted over a live streaming product, prompting a public apology and swift damage control measures. The issue attracted widespread attention after China Central Television exposed a healthcare brand for allegedly making up parts of its brand story and award credentials, sending shockwaves through the live-streaming e-commerce scene.
Chen, who previously promoted the product during a livestream in November 2025, issued a formal apology through his studio, expressing deep regret for the “insufficient supervision” in product selection. Underlining her responsibility as a public figure, she pledged to fully protect consumers’ rights and manage the consequences with “the most proactive and responsible attitude”.
In addition to Chen, several other Taiwanese celebrities, including Ming Dao and Annie Yi, have also been implicated for promoting the same product, leading to a wave of apologetic statements on social media.
To address the fallout, Chen announced a full refund policy for all consumers who purchased the product via his live streaming or personal platforms, offering an unconditional refund through official channels. He also confirmed the end of the collaboration with the brand, adding that he will personally advance the compensation regardless of the brand’s next steps.
Despite the apology and compensation plan, public reaction in China remained critical. Many netizens argue that “the damage has already been done,” calling for stricter regulations on livestream commerce and tougher penalties for influencers who promote problematic products. Some have suggested that any host caught selling counterfeit or misleading products should be subject to temporary bans from selling on live streams.
The controversy comes at a particularly difficult time for Chen, who has recently faced a series of personal and professional challenges, including an injury that required surgery and a temporary suspension of his work schedule. The overlapping incidents have intensified public scrutiny of its activities in the Chinese market.
As the live streaming industry continues to expand rapidly, this incident highlights growing concerns about product testing standards and the liability of celebrities involved in online sales.
Sources: Netizenbuzz
