They think it conflicts with Eastern cultural values.
Koreaboo
The Malaysian Ministry of Health has reportedly expressed concern BLACKPINK Rosé AND Brown Marsthe mega hit “APT”. The ministry deemed the song potentially “harmful”.
Despite the song’s widespread success, Malaysia has apparently expressed concern due to the song’s depiction of Eastern cultural values.
On its official social media, the Ministry questioned the song’s impact in a post asking: “You’ve listened to “APT.” of Rosé and Bruno Mars?According to them, the song presents the concept of an “apartment” as a place of temptation, which they believe could subtly promote behavior at odds with values traditionally held in Eastern cultures.
The term “apartment” in the song is used as a place of temptation, which normalizes behavior that conflicts with Eastern cultural values.
— Malaysian Ministry of Health
Their interpretation led to concerns that the song might inadvertently encourage certain attitudes or behaviors in young listeners.
The Ministry also emphasized that “APT.” has become a popular background track for social media posts, blending seamlessly into everyday life. The main concern seems to be that younger listeners, especially children, may be unintentionally exposed to the lyrics and start repeating them without understanding their potential implications.
What is even more worrying is that this song is often used in social media videos, integrating into daily life. There is a real risk that children may unknowingly sing along to these lyrics.
— Malaysian Ministry of Health
They advised parents, educators and community members to remain vigilant about Western cultural influences entering local spaces. While acknowledging that fans might defend or interpret the song in various ways, the Ministry stressed that careful analysis of the lyrics and context is necessary to form an informed opinion.
As parents, educators and members of society, we should be aware of the unchecked acceptance of Western cultural influences. Of course there may be various interpretations of this song by fans, but it is essential to analyze the lyrics and make personal judgments.
— Malaysian Ministry of Health
Meanwhile, Rosé’s collaboration with Bruno Mars has become a huge success not only in South Korea but also beyond its borders. The song quickly rose to the top of music charts on platforms like Melon, Genie and Flo, thanks to its catchy beat and memorable lyrics. Fans can expect more from Rosé when she releases her debut album, Rosieon December 6 with 11 more tracks accompanying “APT.”
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