The actress Lim Ji Yeon made history as the first official ambassador of the Mercedes-Maybach customers’ appreciation program in Korea, receiving a luxurious Mercedes-Maybach S 580 sedan during a special ceremony held at the Han Sung Motor Cheongdam showroom on July 7th.
The event marks the launch of the “Culture Voyage X Ambassador” program of Han Sung Motor, an initiative of involvement of Premium customers that celebrates the 40th anniversary of the dealership. The program aims to connect influential figures from culture, art and sport with estimated customers, creating unique brand experiences that deepen relationships with customers.
The selection of Lim Ji Yeon as an inaugural ambassador He reflects his growing stature in the entertainment sector, in particular following his acclaimed performance in “The Glory” of Netflix, who earned her a prize for the best actress at the Baeksang Arts in 2023. The actress previously was ambassador of the brand for the luxury fashion house Loewe, demonstrating her appeal to premium brands.
The vehicle presentation ceremony took place at the Han Sung Motor Cheongdam showroom, the only exhibition space dedicated to Mercedes-Maybach in Korea. Designed with the exclusive Lounge Plus internal concept, the showroom embodies the luxury and philosophy of the Mercedes-Maybach brand. The event was hosted by the Shin Ah Young broadcaster and included VIP customers from the Seoul Gangnam district.
“It is a real honor to take part in the 40th anniversary of Han Sung Motor as the first ambassador of this significant program. I am excited to connect with customers as part of this significant journey and I can’t wait to share the sincerity and trust of Han Sung Motor a ceremony.
Han Sung Motor, established in 1985 as the first cars of cars imported to Korea, grew up to become the largest official merchant merchandes-benz trader in the country, managing 19 showrooms, 19 service centers and seven used cars showroom certified at national level. The company holds a 49 % participation in Mercedes-Benz in Korea and has constantly demonstrated its commitment to the excellence of customer service.
Korea has a particular meaning for the Mercedes-Maybach brand, classifying itself as the second largest market globally for the ultra-luxury brand, also overcoming the United States and Germany. The strong appetite of the country for premium vehicles is evident that both the G-class and the Mercedes-Maybach have exceeded 10,000 cumulative sales in Korea.
The Culture Voyage X Ambassador plan It will expand to all automotive showrooms Han Sung, with ambassadors of various fields that will visit offices to interact with customers and share life experiences. The initiative is part of a wider strategy to strengthen relationships with customers and improve the experience of the luxury brand through significant cultural connections.
