At the Meetup of the founders held on August 6 at the Ryse Autograph Collection in the Hongdae district of Seoul, Lia Kim, now Chif Performance Officer of Titan Content, spoke with the press together with the president Han Se-Min and the CEO Kang Jung-Ah. The team introduced their group of girls coming Atheart And he shared their global ambitions.
Because Lia Kim said yes
Known for modeling the k-pop dance language through 1 million dance studies, Lia Kim admitted that she was immediately intrigued by the bold goal of the company.
“President Han Se-Min said to me:” I want to create a group that exceeds Blackpink and BTS. And of course, it is possible. “He said it with such trust that I trusted him.
His words echo to the ambition that defines the content of Titan-A company co-founded by some of the greatest names of K-Pop and K-Cultura, including Han Se-Min (formerly CEO of Smanteinment), Kang Jung-Ah (who developed TVXQ, Girls’ Generation, Shinee, Exo, The boy), Lia Kim and Lee Kyum (founder of Korea and visual director Dazed).
A k-pop company born in the United States
Founded in May 2023 in the United States, Titan Content has already established offices and studies both in Los Angeles and Seoul. The founders aim to create artists relevant globally from the first day, filling the precision of oriental performance with the accessibility of the western market.
President Han Se-Min was reflected in the K-Pop boom in the United States, crediting the success of Ateez during the pandemic as a turning point. “I realized that the United States are now ready to fully embrace K-pop as a traditional genre”, he said.
Meet Atheart: the debut project
The first great act of Titan Content is the female group of seven members Atheart – composed of Michi, Seohyeon, Nahyun, Katelyn, Bome, Arica and Aurora. Their debut EP, TwistIt will be released on August 13, marking their official entry into the global music scene.
The name of the group, AtheartIt combines the word “heart” with the symbol “@”, which symbolizes their mission to connect deeply with fans all over the world through emotional narrative and digital intimacy.
CEO Kang Jung-Ah underlined the power of experience: “And if the people who have traveled this way for over 20 years have gathered – perhaps we could create something truly new.”
With Lia Kim that unites the Titan content e Atheart Ready to debut, all eyes are based on the fact that this new ambitious label can truly remodel the global K-Pop panorama potentially challenge the bequests of BTS AND Blackpink.
Sources: Daum
