Here are some noteworthy excerpts from the leaked report:
VIVIZ (January 26, 2022): VIVIZ, formed by former GFriend members, was expected to debut with the album “Beam of Prism” on February 9, 2022. The report mentions the visual direction as an attempt to present the members in an attractive way , however notes that this differs significantly from GFriend’s late-era image. Furthermore, the report criticizes the “oriental gimmicks” used in Yuju’s solo debut under Konnect Entertainment, noting that its lyrics reflect a clichéd love theme.
NMIXX (February 9, 2022): NMIXX’s debut with “OO,” scheduled for February 22, 2022, is rated as an attempt to create a replacement for TWICE. The report states that the new “Mixx Pop” genre appears similar to previous tactics and criticizes the abstract images of the teasers, which are seen as confusing and poorly executed. NMIXX’s lack of a distinct “core” member is also highlighted, in contrast to the visual dynamics seen in groups like IVE and TWICE.
ADOR Girl Group (NewJeans) (February 23, 2022): A red lollipop teaser has sparked fan theories about the story universe of HYBE’s new girl group. Thanks to Min Hee Jin’s influence, HYBE sees the potential in NewJeans’ design and style to resonate well with fans. HYBE intends for NewJeans and LE SSERAFIM to cultivate a mutually beneficial rivalry. However, fans are becoming increasingly impatient due to limited updates, and discussions in the online community comparing Korean and Japanese idol cultures have become more pronounced.
TREASURE (April 6, 2022): The report briefly mentions TREASURE, criticizing the group’s lack of momentum and limited commitment. While promotional efforts, such as a cover contest and a YouTube program featuring members Hyunsuk and Jihoon, have generated moderate interest from fans, HYBE remains skeptical of the appeal of the group’s variety show.
Source: Akp
