KISS OF LIFE have released a second set of stylish concept photos for their upcoming April digital single “Who Is She,” further heightening anticipation for the group’s return.
On March 30 and 31, the girl group shared new individual and group teaser images for “Who Is She” via their official social media channels. The latest photos feature the members in white-toned outfits that create a soft, feminine vibe, in contrast to the stronger, more masculine style seen in the early concept images.
With a calm yet luxurious atmosphere, the images highlight the members’ balanced expressions and refined style, signaling a change in the story they aim to show with this release, according to Allkpop.
Photos of the new concept are described by Korean media as demonstrating “overwhelming charisma” and an “irresistible attraction”, suggesting a narrative that moves “beyond reality”.
While the first set of teasers focused on intense girlish charm with a boyish mood, the second set leans into elegance and a more classic visual approach. This contrast suggests that “Who Is She” will explore different sides of KISS OF LIFE’s identity within a single promotion cycle.
“Who Is She” is the group’s second single album and is scheduled to release on April 6 at 6 PM KST on major online music platforms. A previously released tracklist video confirmed that the single album will feature the title track “Who Is She” and B-side “Don’t Mind Me.” MK reported.
The tracklist teaser used a word puzzle-style presentation highlighting keywords such as “heartbeat”, “stage”, “party”, and “you and me”, suggesting safe, performance-focused themes.
KISS OF LIFE, a four-member group under S2 Entertainment consisting of Julie, Natty, Belle and Haneul, debuted in July 2023 and have since built a following for their strong performance skills and concept-based releases.
With the latest stylish concept photos now revealed, fans are watching closely to see how the group will continue to develop the visual and musical story of “Who Is She” ahead of its release in early April, as per Chosun.
