According to the Legal Community on April 28, two companies (Company A and Company B) with advertising contracts with Kim Soo-Hyun intended a cause at the end of this month against the actor and his agency, Gold medalLooking for the return of the commissions of the model and compensation for damages.
The total amount requested in the cause by the two companies reaches approximately 3 billion krw (about $ 2.2 million USD).
In addition to these two companies that have already filed legal actions, according to other advertisers, they are also preparing to join the legal battle.
Company C is also reviewing the possibility of intenting cause to terminate the advertising contract with Kim Soo-Hyun Due to a violation of trust, asking for the return of advertising commissions or sanctions.
The lawyer Park Park Sung-Woo of the Woori law firm, which represents the current case, told Ytn Star, “In the sector, it is known that Kim Soo-Hyun has signed contracts for advertising models with 15 brands, with individual contracts estimated from about 1 billion to 1.2 billion KRW ($ 740,000-$ 890.000 USD) each based on national standards.”
He added, “Advertisers generally try to avoid being the first to publicly cause a model. However, once a company undertakes a legal action, it is likely that they will follow more.”
Based on Note modeling commissions, the estimated total damage could exceed 10 billion KRW (about $ 7.4 million dollars).
Kim Soo-Hyun He was at the center of the disputes following accusations of having a relationship with the deceased actress Kim Sae-Ron When he was still a minor, as well as the accusations that put it pressure to repay the debts.
In response, Kim Soo-Hyun He held an emergency press conference on March 31st to strongly deny the accusations and announced legal actions plans.
Among the growing controversy, the release of the Disney+ series Knock-offinterpreted Kim Soo-HyunHe was temporarily waiting.
