On March 14, a representative of Prada Korea released a declaration to sport Kyunghyang, facing the ongoing speculation, “Starting now, no decision has been made regarding the end of the Ambassador contract of the Kim Soo-Hyun brand brand.” The declaration was made to clarify any confusion that surrounds the situation.
The rumors began to spread after an exchange on the official WhatsApp account of Prada Asia-Pacific. A fan asked if Kim Soo-Hyun was still working with the brand and the answer was, “After careful consideration, we decided to end the collaboration with Kim Soo-Hyun.” This response led to the growth of suspicion among the fans and observers of the sector that Prada had actually interrupted the ties with the actor.
Kim Soo-Hyun was appointed brand ambassador for Prada in December of the previous year. At the time, Prada underlined his “high recognition in Korea” and highlighted his growing global popularity, in particular by referring to his success in the famous drama “Queen of Tears”. The partnership was seen as a strategic move to align the brand with one of the most recognized and loved actors internationally in Korea.
However, since then the actor has been captured in a great controversy that involves accusations on his relationship with the actress Kim Sae-Sign. The statements suggest that Kim Soo-Hyun had a relationship with Kim Sae-S during his minors, who was the subject of significant control. In addition, reports claim that Kim Soo-Hyun has put pressure on the Kim Sae-Se-Se-Se-Sen family in paying a great penalty, which has been controversial linked to his tragic death. These accusations led to intensification of attention and criticisms relating to the actor’s personal life, influencing his public image and his professional associations.
Among the current disputes, relationships suggest that several brands connected to Kim Soo-Hyun are recognizing or discussing the termination of their contracts with him. Some brands have even quietly removed the promotional materials with the actor in an attempt to distance himself from the negative press.
The Kim Soo-Hyun agency, a gold medal, confirmed its relationship with Kim Sae-Se-Se, but clarified that they were involved only after Kim Sae-Sore had reached adulthood. The agency denied the statements that Kim Soo-Hyun put pressure on his family for payment, stating that the certified letter was a necessary legal procedure. However, Kim Sae-Se-Se-Se’s family disputes these statements and her mother plans to make a public declaration.
While both the career of Kim Soo-Hyun and personal life continue to be the subject of intense control, it remains to be seen if the actor will be able to repair his public image and restore his relationships with the brands and industries that once supported him. The next steps on his professional journey will probably depend on how the public perceives his management of these disputes and the result of any future legal issues.
