On the January 19 broadcast of SBS’s “Running Man,” actress Jeon So-min, actor Choi Daniel, sports stars Kim Ha-yoon and Park Hye-jeong appeared as guests. During the opening segment, the members shared updates, with Song Ji-hyo’s lingerie photoshoot becoming the main topic of interest.
Song Ji-hyo recently launched her own lingerie brand and modeled for it, showing various poses in the photoshoot. Known for her simple and easy-going image, Song Ji-hyo surprised many by revealing her toned figure and glamorous side, presenting a stunning transformation. Modeling lingerie she designed herself, she confidently embraced bold exposure, embodying her role as a passionate CEO. His transformation left a strong impression on fans and colleagues alike.
The “Running Man” cast had mixed reactions to the photoshoot. Haha expressed surprise, “Is this it? This is the first time I’ve seen the footage.” Yoo Jae-suk interjected, “Haven’t you seen it? There are even bolder ones out there.“
Smiling, Song Ji-hyo shared: “Since it was lingerie, I bravely shot and noticed that there were some people this morning who couldn’t make eye contact with me.” Kim Jong-kook indifferently remarked “It’s not a big deal. You look just like a businesswoman today”, eliciting laughter. Yang Se-chan praised “I liked it. I saw it all. It turned out great” and humorously recalled Song Ji-hyo’s detailed poses.
Meanwhile, Song Ji-hyo’s Nina Ssong lingerie brand launched on December 29, 2024. This marks a major milestone for Song Ji-hyo as she embarks on a new challenge as CEO. She revealed that she had meticulously prepared for the launch over eight years, reflecting her scrupulous and cautious nature. Nina Ssong is characterized by its clean and simple design and accessible prices, attracting considerable interest from the public.
