Katseye It is demonstrating more than a simple K-Pop Rookie group that are rapidly emerging as a true global cultural icon. In just one year from the debut, the group has obtained an important prize for international music, has climbed the rankings all over the world and became the face of a viral fashion campaign.
MTV Vma Triumph
September 7 (local time), Katseye He won the “Push Performance of the Year” award at 2025 MTV Video Music Awards (VMAS) in the UBS Arena in New York. The prize came thanks to their debut track Touchmaking them one of the few beginner groups to obtain such a business.
The group also went on stage during the pre-show, offering powerful performances of their successes Gabriela AND Knottygaining global praise for their live talent. In their acceptance speech, they thanked their fans, icons and expressed gratitude to Hybe, Geffen Records and President Bang Si Hyuk for his leadership.
Billboard and success of the global graph
KatseyeThe performance of the graph corresponds to their impetus of the prize. According to the graph of Billboard dated September 6:
- Gabriela Reached n. 63 on Hot 100, a new maximum career.
- Knotty returned to n. 98, marking a double paper result.
- Their EP Beautiful chaos Ranked no. 45 on Billboard 200, extending his ranking at nine weeks.
The group is also gaining traction in the United Kingdom. Gabriela It has constantly risen to the official ranking of individuals, currently at n. 46, close to its peak of n. 42. On the best weekly songs of Spotify Global, Gabriela, Knottyand even their trace of debut Touch They are graphic at the same time.
Gap Campaign: a viral turning point
Beyond music, Katseye He is shaking fashion. They have become the faces of the “denim” Better in Gap campaign, which emphasizes cultural diversity. The announcement, with Katseye Members Daniela, Lara, Manon, Megan, Sophia and Yoonchae dance with 30 artists from Kelis classic FrappeIt has become viral.
- 58 million views on Instagram of Gap
- 19 million views on YouTube
- 8 billion total impressions and 400 million views on social platforms, according to Business Insider
Harper’s Bazaar fashion magazine praised the campaign, noting that “There is no better representative for Gap’s message from a group of global girls like Katseye.” CMO Fabila Torres di Gap told Adweek, “Katseye are not just pop star, they are creators and style leaders with a strong influence.”
With theirs VMA MTV Victory, success of the ongoing graph and a record fashion campaign, Katseye He is quickly transcending the K-Pop boundaries. What started as a beginner debut has evolved into a global phenomenon in all respects, and the group shows no signs of slowing down.
Sources: Daum
