The TikTok ban in the United States has become a major topic of discussion, especially in the world of social media and entertainment. Few predicted the significant impact it would have on some artists, including KATEYEthe global girl group formed by MOVES in collaboration with GEFFEN records.
KATSEYE to stop posting on TikTok after US ban
KATSEYE recently announced that they will no longer be active on TikTok due to restrictions imposed in the United States. The group shared the update via their official TikTok account, thanking their loyal fans, known as EYEKONS—for their continued support on the platform. The news left both the group and their fans deeply disappointed, as TikTok has been instrumental in boosting their global popularity.
@katseyeworld all this work and TikTok will be gone 🥹🤍 thank you, EYEKONS for all the love and support on TikTok!! be sure to follow us on all social media @KATSEYEworld. Until we meet again!! #KATSEYE
♬ original sound – KATSEYE
Over the past year, KATSEYE has frequently gone viral on TikTok, known for its unique blend of engaging content, including choreography, behind-the-scenes clips and personal moments. Unfortunately, the US ban directly affects the group, as its members reside in California, making circumvention methods such as VPN or posting abroad impractical due to account restrictions.
This development signals a significant shift in KATSEYE’s promotional strategy. TikTok has been one of their main tools for fan engagement and music promotion, so the group will now focus on alternative platforms like Instagram Reels, YouTube Shortsand potentially new and emerging platforms to fill the void left by TikTok’s absence.
Despite the challenges, KATSEYE reassured EYEKONS of their commitment to staying connected and continuing their journey as a globally loved act. Their management team is reportedly exploring creative ways to adapt to the changing social media landscape while ensuring fans remain a central part of their businesses.
While the ban poses obstacles, KATSEYE’s resilience and adaptability reflect their dedication to maintaining strong connections with their global audience, proving that their connection to EYEKONS transcends any platform.
