In a sector where many celebrities launch secondary adventures for branding purposes, some stars are adopting a more practical visionary approach. From high fashion to independent cinema, actors Kang Dong-Won AND So ji-bub They are showing that they are more than simple faces on a screen: they are the creators deeply invested in their trades
The identity of Kang Dong-Won’s fashion
Last November, actor Kang Dong-Won He launched his fashion brand, Nonymoususaamarking an entry in all respects in the fashion sector.
According to his agency, Kang Dong-Won It serves as a creative director, directly involved in product planning, in the design, in visual merchandising (VMD), in advertising and general promotion. The “AA” logo of the brand’s signature, derived from launching the “W” in Kang Dong-Won’s English name, symbolizes both the identity of the brand and Kang Dong-Won himself.
The launch of the fashion brand aligns with Kang Dong-Won’s Background as a former fashion model. Debuting as a model in 1999, it became the first Korean model to walk Paris Ready-to -wear Wheel, gaining attention both nationally and internationally. He moved on to acting in 2003 with the drama Country princess And they remained at the celebrity with films such as Too nice to lie AND Temptation of wolves. Known for its bold fashion choices, such as high heels, leopard prints, sequins and skin to public events –Kang Dong-Won’s Sensitivity and confidence with favor of the model are reflected in its brand.
Then the well-kept range of ji-sub genre films
Meanwhile, actor So ji-bub He was deeply engaged in the film industry beyond acting, carving his own path. Since 2014, he has collaborated with the independent film distribution company ChallengerWorking through his agency, 51k, to introduce various international films in South Korea. Far from simply lent his name, So ji-bub According to reports, reviews by complete films or scripts alone, carefully selecting which projects to bring to the internal market.
The movies So ji-bub They were generally involved for their artistic merit and significant messages. Rather than traditional commercial films, it focuses on works with serious topics or experimental direction. Remarkable examples include Midsum AND Talk to mewho obtained fervent support from the niche audience for their experimentation and tension of the genre. These films, often difficult to find in traditional theaters, have reached the public in South Korea So ji -ub’s efforts.
This aspect of So ji -ub’s The career reveals his genuine passion for cinema, not only as an actor but as a true fans of films.
Their travels reflect a growing tendency of celebrities that go beyond traditional roles to influence culture under their conditions: through vision, risk and an unshakable commitment for creativity.
