On October 23, the 13-member K-pop group Seventeen announced a surprise partnership with the iconic animated franchise “The Smurfs.”
Peyo Company, the parent company that manages the intellectual property of “The Smurfs,” partnered with HYBE and Pledis Entertainment to create the collaboration. The project will officially launch in November 2025, with fans already buzzing about the unlikely pairing
“The Smurfs” revealed the collaboration through a teaser film that appeared on social media platforms. The promotional video featured silhouettes of “The Smurfs” characters appearing one by one as they played the instrumental version of Seventeen’s hit single “God of Music.” This strategic choice coincides with two significant anniversaries: the 67th anniversary of the “The Smurfs” series and the second anniversary of “God of Music”, the title track of Seventeen’s eleventh mini album. Seventeenth heaven.
The moment of the announcement did not go unnoticed by fans. Many noted that Seventeen’s latest project would be revealed on the second anniversary of their birth Seventeenth heaven release, sparking speculation that the next collaboration could include creative elements or content linked to that album cycle
The “Smurfs” franchise has had an important period rebirth in recent years. The animated film “The Smurfs,” featuring Rihanna as the voice of Smurfette, will have its world premiere in summer 2025 through Paramount Pictures. The film is now available on various platforms, including Paramount+, digital services and streaming outlets. The film features an ensemble cast that includes James Corden, Nick Offerman, Amy Sedaris, Sandra Oh, Kurt Russell and John Goodman, among others.
Seventeen, consisting of S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, The 8, Mingyu, DK, Seungkwan, Vernon and Dino, has established itself as a major force in the global music industry. The group operates through a distinctive structure composed of three units: hip-hop, vocals and performance, allowing members to showcase specialized talents while maintaining their cohesive identity as a complete ensemble.
The collaboration marks another example of K-pop groups expanding into international brand partnerships and cross-cultural projects. Details regarding the exact nature of the collaboration between the Smurfs and Seventeen remain largely under wraps, with the promise that full details will arrive in November. The announcement comes as Seventeen simultaneously prepares to unveil its 10th anniversary documentary series “Seventeen: Our Chapter,” which will premiere Nov. 7 on Disney+, marking a busy promotional period for the group.
