The K-Pop Co-and group, Alray, was involved in a dispute on the brand with the Australian rapper Allday, which claims the ownership of the name and threatens a legal action against the label of the group just debut.
The controversy broke out a few days after the official debut of the AllDay project on June 23, 2025, when the Australian musician Tom Gaynor, who performs with the name of art Allday, shared a Facebook post that expresses frustration on the group name.
“People continue to ask me … I have a brand on the name of Allday. Maybe I don’t have 20 billion flows like that Kpop shit that sucks mainly about it. But it exists and possesses the brand for my name. Prepared for the largest legal battle of all time,” Gaynor wrote.
According to the records of IP Australia brands, Alray recorded the brand For its name in June 2021. The brand covers digital music, recordings, vinyls, goods, entertainment of live music and music videos, with renewal scheduled for September 2030. In the comments of Facebook, Gaynor confirmed that it also holds the brand in the United States.
Allday Project, managed by the black label under the manufacturer Teddy Park, is made up of five members: Annie, Tarzzan, Bailey, Woochan and Youngseo. The group attracted significant attention before their debut, in particular because of the fact that Annie is the grandson of the president of the Shinsegae Lee Myung-Hee group. Their “famous” debut single reached the number one in the YouTube trend table and exceeded 18 million views in a few days from the release.
The rapper born Agalaid, who was active In the Australian music scene since 2011, he signed with the main records of American labels in 2015, becoming one of the first Hip-Hop Australian artists to achieve such an agreement. His “Startup Cult” debut album reached the number three in the Aria rankings in 2014.
Legal experts suggest that disputes on the brand in the entertainment sector often involve issues of market confusion and geographical scope of protection. While Alray holds the brand in Australia and the United States, Alray Project operates mainly in South Korea and Asia. However, if the K-Pop group expands into markets in which Allday holds the rights of the brands, potential legal complications may arise.
THE dispute He generated mixed reactions online, with some alloay brand rights, while others question the validity of his complaint gives the different complete names of the entities involved.
The Black label has not yet publicly responded to AllDay’s legal action threats.
This case highlights the ongoing challenges in the global music sector as regards the protection of brands, in particular since the K-Pop groups are increasingly looking for an international expansion while western artists maintain the rights established in their domestic markets.
