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Among entertainment agencies, HYBE is the company with the highest revenue, thanks to the presence of top-tier K-pop groups, such as BTS and NewJeans.
HYBE is also the parent company of some of the largest affiliated labels: Pledis, Source Music, Belift Lab, ADOR and more.
Despite his established position in the music scene, K-pop stans refuse to acknowledge HYBE’s power and insist that he will never beat the influence and legacy of K-pop pioneers: SM, JYP and YG.
Supporters of this trio of labels recalled how they established the K-pop market in the 1990s with talent, visuals and performances alone. Each agency has its own image that distinguishes it from the others; so, plagiarism controversy wasn’t a thing back then.
Furthermore, the “Big 3” founders Lee Soo Man (SM), Jinyoung Park (JYP) and Yang Hyun Suk (YG) built friendship rather than rivalry, which also reflected their artists’ solid relationship with other idols beyond the label .
The “Big 3” may not be perfect, but fans remember them as the “golden days” of K-pop.
READ ALSO: Leaked internal report exposes HYBE’s plans to sabotage K-pop groups such as aespa, IVE, NMIXX and others
Unfortunately, things changed when K-pop Giant HYBE entered the scene, causing chaos. Fandom wars became rampant, rankings were prioritized over skills, and rivalry within the company heated up.
Worse, it turned out that the company was using its power to manipulate the media and make other artists, especially those from the “Big 3,” look bad.
Fans are now blaming HYBE for ruining the fun that K-pop brought, a genre that prioritizes quality and uniqueness, over quantity and charts.
Here are some tweets on this topic:
SM, JYP and YG have definitely competed with each other for years. But they did it through music, their talent and their artistry.
These assholes (HYBE) talk about other idols’ appearances!??!?! pic.twitter.com/8pIP3Xo0NT
— BaidiVIP (@Mazztate2) October 26, 2024
SM YG and JYP never have this competition to the point where they have to attack other artists. but they compete for TALENTS, VISUALS and LIVE PERFORMANCE. until HYBE happens….
— Sky♡ (@YGENTHUSIAST) October 26, 2024
YG, SM AND JYP are the pioneers of kpop. They’re the big three for a reason. They have been in the industry for years but have NEVER had a problem with and/or when they speak badly of other artists. What’s up with the insecurity of this company. Very unprofessional
— ᱬayze 𔓘 (@baemonstier) October 26, 2024
groups that Hybe has so far been exposed for badmouthing/shading within the company
• raise
• exp
• new jeans
• monster child
• twice
• smng
• alive
• stray children
• invalid dream
• nmixx
• zb1
• amazed girls
• 2ne1
• blackpinkthis is crazy, I need them gone
— ᯓ ❥ (@wonbinlvrs) October 26, 2024
RELATED ARTICLE: ‘BIG 3,’ HYBE & More Make Top 8 ‘Companies/Leaders With Most Influence in Fandom Culture Since 2000’
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Written by Eunice Dela Cruz
