Park Jin-Young, founder and producer of Jyp Entertainment, has been appointed co-president of the presidential committee for the exchange of popular culture, a new constitution organ under the president Lee Ja-myung aimed at strengthening the cultural influence of Korea all over the world.
The announcement was made on September 9 by Kang Hoon-Sik, presidential secretary, who declared that the committee will be officially launched this month. Park Jin-Yung will serve together with Choi Hwi-Young, Minister of Culture, Sport and Tourism.
Through its social media, Park Jin-Yung has expressed concern and determination to hiring a government role: “Accepting this responsibility was not an easy decision. As someone in the entertainment sector, I was worried and hesitant. But I think K-pop is facing a very special opportunity at this moment, and I felt that it was my duty to help her to the maximum.”
He reflected on his long journey in the globalization of K-Pop:
- 2003 – When he went to the United States by promoting Korean artists to American record labels.
- 2009 – When Wonder Girls It has become the first Korean group to enter the Billboard Hot 100.
- 2025-Con K-Pop now at the center of global attention.
“My dream has always been the same”, Park Jin-Young stressed, “For k-pop to love all over the world.”
Park Jin-Yung also underlined the importance of institutional support for the entertainment sector: “I want to help organize areas that need political support so that real and effective support reaches the field. I will do my best to create more opportunities for young artists. In addition to spreading Korean culture, I hope K-pop can become a bridge where people all over the world understand and connect to each other.”
He closed thanking Minister Choi Hwi-Young for sharing responsibility, saying that he gave him the courage to accept the position.
Kang Hoon-Sik highlighted the meaning of Park Jin-Young’s appointment: “Park Jin-Yung is one of the most respected artists of Korea and has worked tirelessly for the globalization of K-pop. With its leadership, we believe that Korea can further browse as a cultural power while promoting deeper cultural exchanges with the world.”
The presidential committee for the exchange of popular culture will act as a platform to promote Korean culture abroad, also bringing different global cultures to Korea, contributing to the vision of the government to make the nation one of the first five cultural plants in the world.
Sources: Daum
