On October 21, Calvin Klein released a teaser video for its Holiday 2025 campaign featuring Jungkook, the brand’s global ambassador. The teaser, titled “Are you wearing your Calvins?”, immediately sparked a wave of purchases.
The white t-shirt worn by Jungkook sold out on the official US website, followed by denim jackets, jeans and black leather jackets featured in the campaign video.
This phenomenon was a testament to Jungkook’s global influence as a marketing powerhouse, with PVH Corp. parent company Calvin Klein seeing a surge in shares following the campaign’s release. After a week of declining share prices, PVH saw its shares rebound sharply, reaching the second highest value of the month.
Jungkook’s presence as a Calvin Klein ambassador has consistently generated enormous media value. During New York Fashion Week (NYFW) 2026 S/S, Jungkook contributed $7.44 million (approximately KRW 10.6 billion) in media value, accounting for 30% of the brand’s total media impact. Even a single Instagram post of him at the event generated $825,000 (approximately KRW 115 million) in media exposure.
An analysis of 150 influencers and celebrities at NYFW revealed Jungkook as the most mentioned personality on social media, cementing his status as a global superstar.
In the Holidays 2025 In the campaign video, Jungkook casually showed off a range of Calvin Klein styles, from leather jackets and shirts to denim suits. His charismatic aura, muscular physique and magnetic presence have captivated viewers across the world. The video surpassed 31.76 million views on Calvin Klein’s official Instagram, becoming the platform’s most viewed campaign video.
This isn’t Jungkook’s first “selling out phenomenon.” From kombucha and fabric softeners to luxury items, magazines, accessories and even culinary products, Jungkook has consistently caused waves of out-of-stock products and explosive sales, earning himself a unique status as a global business icon.
The campaign highlights not only her influence as a fashion icon, but also her unrivaled power to attract international sales and media attention.
Sources: Nate News
