BTS’ Jungkook has officially been named a global ambassador for Chanel Fragrances & Beauty, marking another milestone in his burgeoning solo career and further cementing his influence in both music and fashion.
French luxury house Chanel announced the news on December 11, saying Jungkook embodies the brand’s creative energy, boundary-pushing spirit and timeless elegance. The partnership marks a bold move as Chanel continues its expansion to a younger, global audience.
“Chanel is incredibly honored to welcome Jung Kook as our Global Ambassador for Fragrance and Beauty,” shared Thomas du Pré de Saint Maur, global head of creative resources for perfume and beauty at Chanel.
“I have long admired his exceptional talent, his musical journey and his courageous approach to personal expression. Jung Kook perfectly represents the spirit of Chanel. He inspires a generation with his passion and creativity and I am excited about the unique projects we will build together.”
However, the announcement came at a tricky time, right in the midst of swirling dating rumors between Jungkook and aespa’s Winter. While many fans celebrated the news, it didn’t take long for the online debate to turn contentious.
A segment of netizens criticized the nomination, not because of the rumors, but because of what they saw as a discrepancy between Jungkook’s edgy aesthetic and Chanel’s traditional luxury image.
Jungkook, known for his visible body tattoos and piercings, appeared in the ambassador’s photos wearing a three-quarter-sleeved top that exposed some of his ink, which became a focal point of criticism.
- “They should have covered his tattoos.”
- “Chanel’s image doesn’t fit tattoos.”
- “It’s a mismatch. It doesn’t suit him.”
- “Ever since I left the fandom, his tattoos are so bad. It’s been hard to overlook.”
Sources: Netizenbuzz
