He repeatedly rejected offers.
Koreaboo
Actor Jung Woo SungPreviously known for his candid and accessible image, he recently found himself at the center of huge controversy after being revealed to be the father of the model Luna Gabihe was just born.
Following Jung’s announcement that although he would take responsibility and help raise the child, he would not marry Moon, he was hit with fierce criticism. Netizens soon discovered his dating history and old comments made about relationships based on age difference which further ignited the controversy.
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Scandals of this size are usually accompanied by huge repercussions for celebrities in the Korean entertainment industry: brands quickly abandon them as ambassadors, considering that their public image is extremely important for these businesses. However, it appears that Jung has not faced a similar situation as he currently has no active advertising contracts. This subtle detail sparked speculation that it was a calculated move.
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Jung, a sought-after model for distribution and ad campaigns due to his positive public persona, has reportedly been less involved in landing deals in the past year. Industry experts suggest that while it is being considered for numerous contracts in 2023, none have been finalized. According to sources, his team repeatedly rejected offers, leading to questions whether this decision was accidental or intentional.
There were discussions about choosing Jung Woo Sung as the model, but we’re told his team turned down the offers.
It is true that he has not been actively engaged in advertising recently. While it was a missed opportunity to capitalize on his growing popularity, in hindsight, his cautious approach could have been a wise move.
— Industry official via Chosun
Indeed, this careful approach appears to have protected Jung from potential financial and reputational damage. Advertising agreements often include clauses requiring models to maintain a clean public image. Violations of these clauses can lead to cancellation of the contract and heavy fines, sometimes amounting to several times the original rates. However, without any partnership in place, Jung avoided such consequences.
While it’s unclear whether these decisions were made in anticipation of the recent controversy, Jung’s moderate approach to advertising and public roles has left him in a position where there are minimal consequences, both financially and professionally. For now it appears that his strategy, intentional or otherwise, has paid off.
