Jun ji-hyun He is facing one of the most difficult crises of his career, since his popularity in China precipitates among the accusations of unspecked portraits in his latest drama Storm.
According to Chinese media 163, Jun ji-hyun He is strongly criticized for his role, with some spectators who have accused the production of including the offensive of content in China. As a result, Chinese netizens have launched a huge boycott, asking that it is “prohibited” from events and broadcasts in the country.
The recourse has also exerted pressure on the luxury brands that it supports, including La Mer, Piaget, Ecovacs and Louis Vuitton. The angry netizen ask companies to cut the ties with her, threatening to boycott the brands themselves if they do not respect. According to reports, the hotels of customer service for these companies in China have been overwhelmed by complaints.
Some support it Jun ji-hyun He is unjustly targeted, noting that he is simply following the script as an actress. However, since it is the main star of the drama and one of the most recognized celebrities of Korea, it has become the main objective of public anger.
This arrives in a particularly difficult moment for the actress. At the beginning of this year, the Korean media reported that her husband Choi Joon-Hyuk underwent a massive financial loss of 15 billion krw after a hack of a cryptocurrency account. To cover the financial problems of the family, Jun ji-hyun He has undertaken an incessant program, signing more luxury sponsorships and participating in events in Asia and Europe.
Despite his efforts, Chinese netizen now ask for his removal from advertising campaigns, jeopardizing a market that is considered one of the most profitable brands for global brands.
By adding the Chinese QQ reports to the dispute, they suggested that the wealth of Choi Joon-Hyuk was exaggerated, revealing that Jun ji-hyun same was the true financial pillar of the family. In 2013, according to what was reported, he paid KRW 12 billion for a luxury apartment, while his husband contributed to only 1 billion KRW.
Once considered one of the most untouchable “bees queens” in Korea, Jun ji-hyun Now he finds himself at the center of public control both in Korea and in China, facing questions about his career, marriage and financial struggles.
Sources: 163, Sina
