Ju Jingyi became the center of a major controversy after her former agency Siba Media publicly accused her of tax evasion, pushing their already heated contract dispute into a new and more serious phase.
According to Chinese media reports, a complaint filed by Siba Media on March 30 quickly rose to the top of trending searches on Weibo. What initially started as a disagreement over the validity of the contract has now escalated into allegations of financial misconduct, attracting massive public attention.
The complaint states that Ju Jingyi reported revenue of only about 11 million yuan for 2024, including nearly 5 million yuan from Siba Media and about 6 million yuan from other sources. However, the company claims that its actual earnings between June and December 2024 exceeded 50 million yuan, suggesting that more than 80% of its income may have gone unreported.
A detailed breakdown of his alleged earnings further fueled online discussions. According to the data presented, Ju Jingyi reportedly received 16 million yuan for his role in a theater project, earned 11 million yuan from magazine-related activities, and collected substantial fees from events, ranging from over 1 million yuan for main appearances to 300,000-500,000 yuan for standard engagements. It is also said that promotional activities bring in around 300,000 yuan per appearance.
This revelation comes days after Siba Media denied rumors that it had reached a settlement with the actress. In an official statement released on March 26, the company firmly stated that no negotiations or reconciliation efforts had taken place with Ju Jingyi or his representatives, including his firm, public relations teams or any associated partners.
The conflict between the two parties dates back to mid-2024. On the occasion of Ju Jingyi’s 30th birthday, Siba Media announced that their partnership had entered a “second phase” under a supplemental agreement that extended their contract until 2033. However, Ju Jingyi strongly denied this claim, stating that his management contract had already expired on June 18, 2024 and had not been renewed.
She subsequently filed a lawsuit seeking authentication of the signature of the alleged 2018 supplemental agreement, claiming that the document was forged and that she never signed it. This legal battle is still ongoing and no solution or agreement has been reached so far.
The addition of tax evasion charges raises the stakes significantly. In China’s entertainment industry, cases of financial misconduct have already led to severe fines and setbacks in the careers of high-profile celebrities, making this development especially critical for Ju Jingyi’s future.
As the situation continues to evolve, public opinion remains divided. While some netizens are calling for a thorough investigation, others urge caution, stressing that the allegations have yet to be legally confirmed. For now, the case represents one of the most closely watched controversies in Chinese entertainment, combining legal, financial and reputational risks into one high-profile battle.
Sources: Netizenbuzz
