On November 6, GLYF released an official statement via its social media platforms, acknowledging the controversy over its recent PR kit created to promote the launch of the Hue diffusion stick. The special kit, titled “Emotional First-Aid Kit,” featured images that unintentionally mirrored the Korean Red Cross symbol.
The statement read: “In the process of visually designing the ‘Emotional First Aid Kit’ to promote our Hue diffusion stickwe made a mistake by including elements that could be perceived as similar to the Korean Red Cross emblem. We deeply apologize for failing to fully recognize the historical, humanitarian and legal significance of the Red Cross symbol.”
GLYF has now stopped all online postings and distribution of the PR kit featuring the controversial design. The brand is recovering the kits already distributed and redesigning them. Additionally, internal guidelines regarding the use of symbols in branding and design will be strengthened for both the brand and its design team.
The controversy erupted after the brand released promotional images that incorporated a symbol with a strong resemblance to the internationally protected Red Cross emblem. Under South Korean law, unauthorized use of the Red Cross symbol by any entity other than the Red Cross or military medical institutions is prohibited and may result in a fine of up to KRW 10 million or a fine of up to KRW 5 million.
Jeon Somi launched GLYF in April 2024, marking its expansion into the beauty industry. She was reportedly actively involved in every aspect of the brand’s development, from product creation to packaging design and website launch. Despite its hands-on approach and initial praise for the brand’s unique concept, this incident highlighted the importance of legal compliance in branding and marketing.
Sources: Daum
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