In the second chapter of High-ocane of Blackpink’s career, in which Jennie, Lisa and Rosé went to the international music scene with albums and apparitions as a soloist in Global Fashion and Music Events, Jisoo is a remarkable outlier.
His post-yg career direction reflects a deliberate departure from the international thrust of the group, carving a path rooted in the K-pop commitment and Asian fans.
Blackpink’s global expansion: without Jisoo?
After finishing theirs Born Pink World Tour In Seoul in September 2023, Blackpink made news not only for their music, but for a strategic career pivot: renewing group contracts with YG Entertainment but letting the individual management go under the label.
Jennie, Lisa and Jisoo established their companies, while Rosé joined Teddy’s The Black Label. Internationally, each member has signed with an important American label: Lisa with RCA Records, Jennie with Columbia, Rosé with Atlantic and Jisoo with Warner Records.
Since then, Rosé has released the great global success Apt. With Bruno Mars, to scratch the number 8 on Billboard Hot 100 and accumulate 1.5 billion views on YouTube.
Lisa made the waves with her concept of “alter ego” and the solo album of debut, Alter egoWhile Jennie dropped RUBYreceiving a 7.1 bright rating from Pitchfork.
The appearance of Coachella 2025 of the trio (solo shows by Jennie and Lisa and Rosé as a supporter) and the presence at the Met Gala of 2025 have consolidated their place in the western entertainment circuit.
But in all this there was a name: Jisoo.
Jisoo’s solo strategy: to remain rooted in Asia
While his members ran to the global spotlight, Jisoo chose a different way. Found its agency, BlisseoHe announced his commitment to show “firmer” of herself, in particular giving greater attention to acting.
In February 2025, Jisoo published his first solo EP Shockwith four tracks, two of whichEarthquake And _tears_: I’m in Korean. His music has maintained a strong k-pop identity, with choreographed performances and no international collaboration, apart from the actor Cha Seung-Won starring Earthquake Mv.
Unlike his bandmates as a band, who favored international festivals and western press tours, Jisoo doubled the K-Pop format: weekly promotions of musical performances, Korean texts and campaigns focused on fans.
His Love, lights, action! Fanmeeting Tour in seven Asian cities was a testimony of this vision. Perform a mix of old and old solo traces, including Flower AND All eyes about meHe gave priority to the intimate involvement of fans on huge glasses. With almost 100,000 participants in total, the tour showed her a power of resistance within the region.
A distance calculated from the west
The absence of Jisoo from global events such as Coachella and the Met Gala is not due to the lack of opportunities: he had credentials, especially as a global ambassador of Dior. Instead, his attention remains on Asia, highlighted by his work as K-Drama and regional promotions.
Factors such as limited English fluidity and more aligned with graphics compared to the voice or rap have probably influenced its decision to give priority to domestic activities. Instead of chasing a global reflector, Jisoo is strategically leaning on his strengths and consolidating his position in Korean entertainment.
His absence from the international spotlight is not a defect but a choice. And in the K-Pop sector, where reinvention is constant, Jisoo’s constant path could prove to be equally powerful in the long term.
