The K-Pop superstar and the Jennie fashion icon has been officially appointed Ambassador of the honorary tourism of Seoul, a move that blends its global influence with the growing charm of the city as a travel hotspot. The announcement, made by the Metropolitan government of Seoul and the organization for Soul tourism, confirms that Jennie will face the brand new global campaign “absolutely in the Soul”, which will begin on July 31st.
The campaign is designed to show the vibrant and multifaceted identity of the South Korean capital through the aim of one of its most loved stars internationally. With Jennie like her face, “absolutely a Seoul” will present a series of cinematographic videos, engaging digital experiences and captivating visions that highlight everything, from traditional buildings and the culture of street food to its elegant and futuristic architecture and in a rapid night expansion.
Jennie, who climbed global fame as a blackpink member, brings to the campaign with an unparalleled stellar power. Its influence goes far beyond music, which crosses fashion, beauty and culture. With over 80 million followers on Instagram and high -profile collaborations with luxury brands such as Chanel and Calvin Klein, it embodies the chic energy and the trendy energy that Soul wants to project to the world scene.
“I am so honored to represent my hometown in this way,” said Jennie in a short teaser shared by Visitseoul. “Seoul is full of inspiration and I can’t wait to show the world what makes it so special.”
The first promotional film starring Jennie will be previewed on the official YouTube channel of Visitseoul TV at 13:00 KST on July 31st. In the teaser, he saw walking through some of the most iconic neighborhoods of Seoul, including the village of Bukchon Hanok and the Neon of Hongdae-Mentre’s neon are committed to local creatives, craftsmen and food.
Officials claim that the campaign aims to attract not only k-pop fans, but global travelers who seek immersive cultural experience. “With Jennie’s unique style and the base of international fans, we believe we can inspire a new wave of tourists to explore Soul,” said an organization of the organization for Soul tourism.
The campaign will also include limited edition photographic areas, interactive exhibitions and tributes linked to the main Soul shopping festivals and districts. Fans can expect exclusive content behind the scenes and even a virtual tour narrated by Jennie herself in the coming months.
While cities all over the world compete for tourist dollars in a post-pandic world, Seoul’s decision to enlist Jennie feels like a movement of power. It is not just a celebrity; It is a cultural embassy whose personal brand aligns perfectly with what Soul wants to project: bold, modern and unmistakably Korean.
With “absolutely in Seoul” ready for launch, there has never been a better time to fall in love with the city, in Jennie style.
