Criticism was aimed at Starship Entertainment.
Koreaboo
IVE‘s latest music video has been the subject of intense criticism towards the company.
During one of their shows in October, IVE shared a previously unreleased English song called “Supernova Love.”
IVE (unreleased) ENGLISH SONG “Supernova Love” pic.twitter.com/HuESkV7VAD
— َ (@wickyjang) September 4, 2024
Netizens were surprised to see that IVE had planned to release the song, and it was a collaboration with a famous artist Davide Guetta.
On November 8, the music video was released.
When the video was released, netizens criticized Starship Entertainment.
The video was tweeted from the official account, and netizens slammed the song’s lack of promotion, how they thought the music video was cheesy, and much more.
ANOTHER LOSS OF INTERNAL RELATIONSHIP:
“IVE company is small and incompetent” https://t.co/qRA9gF6kfp pic.twitter.com/3CieEyRggQ
— َ (@wickyjang) November 8, 2024
I didn’t even know an MV existed until I opened YouTube?! Starshit never fails to disappoint us https://t.co/mxNrKj4Sbh
— cheez (@cheezkim_) November 8, 2024
This company is beyond stupid, you could have posted a teaser to create hype, at least God someone took my girls out of that company real quick
IVE SUPERNOVA LOVE #IVExDavidGuetta #SupernovaAmore https://t.co/zwT2cRVvq7 pic.twitter.com/7lPntFLN6T
— Jia˚ʚ♡ɞ˚ ~ˢᵘᵖᵉʳⁿᵒᵛᵃ ˡᵒᵛᵉ~ (@_fairywon_) November 8, 2024
International dives can never win while star shit moves like a fart pic.twitter.com/7y7KWZwAng https://t.co/njqvNBTwrZ
— 🗝️ (@_yujinpup) November 8, 2024
Netizens on Reddit also shared their discontent with Starship Entertainment. In addition to the lack of promotion and low budget, fans shared how they shortened the song since the original is over three minutes long, seemingly fitting into the trend of short songs that is becoming popular in K-Pop.
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Fans believe that despite all the success IVE has achieved, they deserve better.
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