The K-Pop Ive group is destined to return with their fourth highly anticipated mini album, IVE secretscheduled for release on 25 August 2025, at 18:00 KST.
Starship Entertainment, the group agency, confirmed the official release date after a successful summer in which the group also revealed their Japanese EP, Be fineat the end of July. This new return comes only seven months after their previous Korean album, continuing the rapid increase in the group in the K-pop sector.
IVE secret will be led by the track of the title “XOXZ”, which has generated significant excitement Among the fans. The song is remarkable for being co-inscribed by member Jang Wonyoung in collaboration with the Parolier SEO JI EUM, marking a meeting of the creative team behind the previous success “attitude”.
The album will present six tracks in total, including “Midnight Kiss”, with the lyrics provided by the member Liz, together with songs such as “Wild Bird”, “Dear, My Sentment”, “Gutcha (Baddest Eros)” and “♥ Beats”. This great variety demonstrates the group’s commitment in the expansion of their musical style and in developing their artistic identity.
The concept for IVE secret It is built around the idea of “evil cupid”, symbolizes themes self-defines and power to make personal choices. The group’s teaser photos and promotional materials express this bold new direction, with each member in style to reflect distinct personalities and hidden facets.
Visual collaborators, including the famous street artist Doezy, have raised the artistic approach of the album, merging surprising visions with narrative themes that explore the emotions hidden under trust.
To promote the album, Starship Entertainment has launched a vast campaign, including moving posters, teaser and themed trailer that build advances.
The fans responded with enthusiasm on social media, impatiently scatter the clues and sharing their excitement for the creative plot “Malvagia Cupida”. This energy continues to feed expectations IVE secret It will mark a memorable chapter of IVE discography.
From debut in 2021, Ive has gained international recognition With successes such as “Eleven”, “Love Dive” and “After Like”, winning numerous prizes and ensuring millions of people in album sales. IVE secret He is ready to further consolidate their reputation as a leading force of the fourth generation in K-pop, combining strong narratives, innovative style and a growing creative voice for group members. The album will be available all over the world on the main streaming platforms at its release.
