Set to premiere in April, MBC’s new drama Perfect Crown, written by Yoo Ji-won and directed by Park Joon-hwa and Bae Hee-young, is set in a modern constitutional monarchy in Korea. The story follows a woman who as a chaebol has everything but is frustrated by her status as a commoner, and a man who is the king’s son but owns nothing and lives in deep pain. Together, they embark on a courageous love story that defies class, status and destiny.
IU takes on the role of Sung Hee Joo, CEO of Castle Beauty. Born as the illegitimate child of the Castle Group, Sung Hee Joo possesses extraordinary looks, exceptional intelligence, strong competitiveness, and exceptional business acumen, even earning the Top Entrepreneur award. While she appears to lack nothing, her only weakness is her status as a commoner, which becomes a key disadvantage in a constitutional monarchy where the noble lineage still holds immense power.
Determined to overcome her limits, Sung Hee Joo sets herself an ambitious and secret goal: a contract marriage to Prince Yi Ahn (played by Byeon Woo Seok), a beloved royal figure in Korea. As a born strategist who will stop at nothing to achieve her goals, Sung Hee Joo’s journey raises expectations that she can conquer not only the corporate world but also stake her claim within the royal family itself.
The new photo cuts capture Sung Hee Joo’s commanding presence as a high-level CEO. Whether conducting intense meetings with executives or confidently standing in the spotlight at public events, his sharp gaze and authoritative demeanor exude the charisma of a true corporate powerhouse. Known for turning everything she wears and uses into headlines, Sung Hee Joo leaves an unforgettable impression with her bold fashion choices, suggesting that her influence may soon extend far beyond the corporate sphere and into the palace.
IU’s performance raises high expectations as she portrays Sung Hee Joo’s fearless pursuit of ambition. Having already proven herself to be an all-rounder loved by audiences of all ages through both music and acting, IU is expected to show a whole new side of herself as a woman who defies taboos and carves out her own destiny.
Perfect Crown will premiere this April, marking another highly anticipated transformation in IU’s acting career.
Sources: Nate
