A recent increase in online discussions has launched a reflector on the Sm Entertainment approach to the Soliste careers of Red Velvet. In the famous Korean forums like InstiZ, the fans raised critical questions that the company has adequately supported the group’s individual initiatives.
A netizen wrote, “It seems that SM has no intention of making velvet red success as solo artists.” The post continued, expressing disappointment in the company’s strategy: “At least Irene’s solo album had a decent musicality, but it was buried. Seulgi, Wendy and Joy have obtained only titles that make you sigh … At this point, it seems that they are deliberately preparing to fail.”
Not all fans blame exactly on sm. Many argue that the members of Red Velvet now now probably play a significant role in modeling their solo concepts. A user commented, “Solist albums really reflect the tastes of the member”, while another added, “At this stage of their career, they must have input. Perhaps the company has given them freedom and the results have not landed.”
This divergence has aroused a deeper debate on artistic autonomy compared to the responsibility of the agency, in particular as regards marketing, visibility and general creative direction.
The dissatisfaction of the fans is not new and a recurring problem mentioned on Instiz. Here are the best comments on the debate:
- “If they were in a subsequent phase of their career, obviously their opinions would be reflected.”
- “Personally, I just can’t enter the Sol-El …”
- “They are no more beginners, in that stage, isn’t it more than their tastes? It is nice that they can make music they want in the solos.”
- “I’m not at the level in which they only do what the label tells them …”
- “In reality I like the new song by Joy … and honestly, would SM really control everything? For the solo work, their personal taste is destined to occur: it is not the same as a group project.”
- “At that level, it is basically only their taste.”
AS Red velvet He enters his second decade, the heritage of the group continues to evolve, or individual and collectively. While some argue that SMANTERTAINMENT is questioning their potential soloist, others suggest that artistic decisions are increasingly found with the members themselves.
Sources: Inside
