Recently, a 9 second clip of Red VelvetKGMA’s Irene has taken the internet by storm. Captured in soft lighting and from a direct angle, her goddess-like images have once again reignited the public’s fascination. Every look and smile at that moment exuded elegance and captivated viewers, prompting fans and netizens to comment on how her beauty remained intact even after more than a decade in the industry.
Now 34, Irene continues to maintain her position as the unrivaled visual queen of third-generation K-pop. 11 years have passed since her debut and no one has managed to dethrone her. When you mention his name, one thing immediately comes to mind: his face.
Just one look and the heart falls in love with Irene.
He joined SM Entertainment in 2009 and debuted with Red Velvet in 2014, Irene was the leader, center and visual signature of the group. Over the years, she has become a benchmark for K-pop beauty, consistently ranking in polls and visual discussions. Pre-debut photos also reveal her naturally striking features, aligning perfectly with Korean beauty standards: a small face, symmetrical lines, and a soft yet elegant aura.
Audiences dubbed her “Original Visual” and “Unrivaled Beauty”, solidifying her as an iconic figure in the K-pop aesthetic.
But Irene’s career has not been without turbulence.
In October 2020, she faced severe backlash after a stylist accused her of workplace mistreatment. The incident led to an apology and a hiatus from personal activities. Even though she came back with Red Velvet in 2021 solo appearances remained limited.
Yet despite the controversy, her images have brought her back into favor. In late 2024, he released his first solo mini album Like a flowershowing a delicate and refined concept. It marked a new personal chapter, symbolizing resilience and elegance after the scandal. Her beauty became her redemption.
Now that Red Velvet entered its second era—with some members leaving SM and following separate paths—Irene chose to stay. Together with Seulgi, he promotes as part of a two-member unit while also exploring solo activities. Although his career may not be as active as during Red VelvetAt the height of her success, Irene’s brand power remains formidable. Luxury brands and entertainment producers continue to pursue her, attracted by her enduring star quality.
His return has sparked divided opinion: some believe he offers little beyond his looks, citing a lackluster musical identity. Others argue that his ability to stimulate debate shows that his influence has not waned. Regardless, Irene is a case study in how appearance can shape, derail, and even revive a K-pop idol’s career.
And one truth remains clear: When Irene steps into the spotlight, it’s impossible not to watch.
