New Jeans they were and still are a blue chip in the advertising industry. With more commercials like Indomie, luxury brands, Shinhan Financialand much more, many have wondered about their image in the industry following their public feud with MOVES. They recently announced that they will be leaving the conglomerate.
An advertising industry insider shared on a community site that NewJeans is surprisingly even more attractive than ever. While many other celebrities have seen a decline in commercial value after feuds with their companies or contractual problems, NewJeans has not been affected.
NewJeans is truly a very special case. I work in advertising and it’s not easy for someone to remain as indifferent as them. Even though there are so many items on them, they are still very trendy and sell well. As long as we include the keyword “NewJeans,” the thing explodes. Money doesn’t lie.
– Internal
Comments agree that the way NewJeans continued with their promotions without letting the case affect their work made them quite impressionable.
I agree. Even amidst the controversy, they surprisingly carried out their promotions correctly and clearly expressed their opinion without complaining. They seem really strong mentally and actually give the impression of a confident MZ. Most adults wouldn’t be able to take the risks that come with following Min Hee Jin as she goes out, but their lack of fear made them seem even younger, if that makes sense. Since they have shown sincerity and maturity, in addition to what they have shown so far, that is, that they are good at their job, trendy and even cute, a synergy has been created that makes even the general public who are not into idols want to support them. It is not sympathy that these people feel for them, but pure admiration and support. This is really fascinating.
— Netizens
You can read more about NewJeans’ explosive announcement of their termination below.
NewJeans officially leaves ADOR for “a very simple reason”
