Yesterdaythe new movie Victory he was accused of committing say hello.
The term Sajaegimostly heard in the context of K-Pop, usually refers to manipulate numbers to increase the market performance of a project on paper. Hyeri’s film Victoryreleased in theaters on August 14, has recently been suspected of inflating box office receipts through bulk ticket purchases.
Despite a star-studded cast, Victory’S The film’s box office performance was disappointing, to the point that Hyeri burst into tears and took it upon herself to promote the film at every opportunity.
But on September 10, the film recorded 13,189 admissions, which was highly unusual for a Tuesday. The following day, online communities were abuzz with speculation about say hellowith Internet users highlighting several discrepancies that led them to doubt the numbers.
According to the Integrated Ticketing System for Theatres, Victory drew 10,892 viewers on September 7, Saturday, and 9,088 on September 8, Sunday. The fact that the film drew a much higher turnout on Tuesdays than on weekends struck many as odd. In comparison, Alien: RomulusThe second most watched film at the cinema, drew only 10,640 admissions on Tuesday, despite drawing 52,888 on Saturday and 43,646 on Sunday.
In addition to the fact that Tuesday is usually the least crowded day for movie screenings, the fact that some cinemas they sold out the tickets for Victory even at inconvenient times, such as lunchtime on weekdays, has strengthened suspicions of bulk purchasing.
As this controversy brewed, Hyeri posted a text exchange between her and co-star Park Se Onewhere the two celebrated the ratings spike of their film. This only added fuel to the drama.
Park Se One:But it’s still incredible that we were in last place and now we’re in first!
We achieved our goal thanks to you, Hyeri.Yesterday: NO…
You also came running right away.
I am moved.
TT TT.
[Responding to Park’s first message] You’re right…Really…Park Se One: Let’s run more!!!!!!!
Yesterday: Run, run!!!
While some defended the idol actress, arguing that she may not have been aware of the controversy, many questioned whether actors could ignore popular feedback about their films.
On September 12 KST, Mindmark, the film’s distributor, released an official statement clarifying that the situation was a misunderstanding. Referring to the suspected sold-out midweek shows, Mindmark explained that they were due to some corporate and group screenings that were not supposed to be open to the public.
Some corporate and group screenings were scheduled before the Chuseok holiday, leading to an increase in the number of viewers during weekdays. Sold-out weekday screenings that caused controversy in online communities were confirmed as corporate and group screenings. Generally, group screenings are not available for general reservation on reservation platforms, but the schedule of some screenings was mistakenly opened to the public, causing misunderstanding.
— Mental sign
In the meantime, Victory It is a youthful story about two friends, Pil Sun (Hyeri) and Mina (Park Se Wan), who become amateur cheerleaders to inspire the world and themselves.
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