According to a report of June 2 of News1, Hyeri He currently owns two buildings in the wealthy districts of Gangnam, Soul One in Samseong and another in Yeoksam. What triggered the debate is not only the property itself, but the acquisition method.
Hyeri According to reports, he purchased an old residential building in Samseong in August 2022 with the name of a family -run company for 7.75 billion victories. After bringing it down, he reconstructed a six -storey commercial building with two underground floors and is now looking for tenants to 400 million storage victims and 30 million wins (~ $ 22,000 USD) monthly rental. Real estate experts provide that it could pocket 3 billion in profit if the building is sold within three years.
A similar story surrounds its 2020 purchase of another old property in Yeoksam, again through its company. That building, purchased for 4.39 billion wins, has been reconstructed and now boasts an estimated value of over 10 billion victories.
While some people defend his actions by saying, “It is his money, he can invest like the likes”, Others criticize it for having exploited the legal gray areas: set up a shell company to avoid paying higher taxes and to guarantee better loan conditions, benefits to which ordinary people do not have access. An online commentator slammed her, saying, “This is a classic real estate speculation. The celebrities already earn millions, but they are still distorting the real estate market to do even more.”
The criticism intensified when some Netizen suggested that they could learn this strategy Ryu Jun-YeolHis former partner.
Ryu Jun-YeolIn 2022, he was exposed by shipping for the use of a similar strategy: he formed a private company with his mother as a nominal head, purchased land in Yeoksam, took bank loans in corporate terms and reconstructed the property in skyscrapers. According to reports, it was standing to get a profit after the taxes of 4 billion victories. Despite his agency C-JES Entertainment Say that it was “only an activity with friends”, the public was not convinced.
Now, like Hyeri He faces similar accusations, many wonder if the real estate speculation of celebrity has become a widespread tactic in the sector.
- I can’t believe that Hyeri of all people are doing it.
- Ryu Jun-Yeol already seen, honestly.
- Celebrities continue to profit while normal people cannot even dream of buying a house.
- Don’t trust the image of a celebrity: they are all playing the same game.
With the prices of the property that are relentless and public trusted eroding, the requests for legal reforms and closest regulations are becoming stronger. If Hyeri He replies remains to be seen, but for now, the damage to his public image could already be done.
