According to sources in the sector on May 21, Lee Bo-Young has aimed for his resignation from Sheneegae and is intended to officially join Hybe by the end of May.
Expert relationships confirm, “It is true that Lee Bo-Young is moving to Hybe. However, only a few managers selected within the company are aware of this transition. “
Lee Bo-Youngknown as the “right” of Shillong Yoo-Kyungis a famous branding expert recently recruited by HybeThe entertainment power led by President Bang Si-Hyuk. The experts in the sector intervene widely this move as Hybe’s effort to play the role left free from movieformer CEO of I lovewho started among the repercussions from the recent “controversies on Newjeans”.
Born in 1972, Lee Bo-Young It is celebrated for its exceptional experience in design and branding. Made history like Shinsegae group First female manager when he entered 2010. His impressive career includes roles such as the creative director a Lvmh’s Sephora and global creative director a Google. In 2023, he returned to Sheneegae as a trusted consultant when Jung Yoo-Kyung focused on the expansion of beauty and lifestyle activities.
Until recently, Lee Bo-Young served by Capo di Commercial division of the Shinsegae brand AND Commercial division of the Shinsegae International brand. She is attributed to the successful remodeling of the Food Hall a Shinsegae Desaione In Gangnam, Soul: a revision praised by both critics and customers.
Given its vast background in the brand’s strategy, in the visual direction and in creative leadership, many observers in the sector believe that Lee Bo-Young is ready to take on a similar role to Min Heaven TO Hybe. As Min Heaven initial position, Lee Bo-Young it should participate Hybe’s Madre company rather than any single subsidiary label. The exact nature of his role and title, however, remains confidential. Hybe refused to confirm the details, with a spokesman who tells Weekly Chosun, “We do not confirm the onboarding of specific individuals.”
The news aroused a variety of online reactions:
- …… Can’t they bring someone who really knows the entertainment industry? After seeing Park Ji-Won shake the fandom and then run away, they still don’t understand it?
- Hmm … calling her successor of min Hee-Jin does not seem right: that woman is at a completely different level, much more effective and smarter. They seem to have added another female manager. If the titles simply reduce it to be “the replacement of min Hee-jin”, I think Lee Bo-Young could find it quite offensive.
- A branding expert is not completely different from a manufacturer who makes music and manages the style?… .. ;;;;; I do not know. Whatever: I’m not really interested in what happens in Hybe, so they can do what they want.
- They did not recruit a manufacturer: they brought a branding expert. It really shows what kind of company is Hybe.
- Isn’t it just another case of min Hee-Jin-Extremists and Psychobunns fans who affect another woman just because it presumably has the successor of Min Hee-Jin? They criticized Korean men so much, but now they behave like them, judging appearances and launching insults. Lol.
Hybe’s recruitment of Lee Bo-Young Report a strategic passage towards the strengthening of the brand and creative leadership within the company. While Lee Bo-Young’s The appointment raised questions between fans and insiders in the sector, it remains clear that Hybe His leadership team is evolving to navigate in the complexity of the entertainment business and beyond.
