Hybe has announced its integrated global hearing inaugurated on July 4th, marking a significant change in the way the entertainment giant seeks new talents.
“Hybe Music Group Audition” allows aspiring artists to apply to all eight labels under the company’s umbrella with a single application. The audition represents a departure from the traditional approach of Hybe, in which the candidates previously had to be the hearing separately for the individual labels. Now, hopes can be evaluated by Big Hit Music, Belift Lab, Source Music, Pleis Entertainment, Koz Entertainment, Ador and YX Labels through a simplified process, for an announcement Published Friday.
The audition is open to individuals of all nationalities and genres born in or after 2007. Candidates can show their talents in singing, dance or in any other area where unique skills and charm demonstrate. Online applications will be accepted from 14 July to 7 September.
The addition of importance in the initiative is the participation of the winning producer of Grammy Ryan Tedder, who previously collaborated with Hybe’s artists including Katseye at the “debut”, and team on “Dropkick” and tomorrow x together on “Back for More”. Tedder’s involvement comes within the largest collaboration of Hybe with the burden of burden of burden to develop a new group group project.
To support the global hearing, Hybe will host pop-up events in Japan from 27 to 30 August at Mil Gallery and Mil 2nd in Shibuya, Tokyo. These events will offer further opportunities for discovery and involvement of talents with potential participants, according to Star News Korea.
The integrated hearing aligns with Hybe’s “Hybe 2.0” strategy, which aims to strengthen its multi-label system and accelerate global expansion. The company founded Hybe Music Group APAC to supervise its musical label activities in Korea and Japan, with the young Jae Shin who is president.
Hybe’s announcement comes while the company continues its international expansion following successful projects such as KatseyeHis first Global Girl group created in collaboration with Geffen Records. The group emerged from the Netflix series “Pop Star Academy: Katseye” and has achieved significant success with individuals such as “Touch” and “Debut”.
