HYBE Staff’s Treatment of Artists Compared to the Big 3: Mockery vs. Full Support

HYBE Staff’s Treatment of Artists Compared to the Big 3: Mockery vs. Full Support

A topic titled “Big 3 (SM, YG, JYP) vs HYBE: Differences in How They Treat Artists and Fans” is gaining attention on the Korean online forum “theqoo”.

The topic in question included various comments made by employees of the aforementioned companies on the verified employee platform “Blind” regarding their artists and fans.

In particular, when HYBE idols faced controversy over lack of skills, a HYBE employee wrote: “Aside from the company’s position, it is true that the female idols mentioned need practice.”

Furthermore, when BTS and NewJeans fans protested HYBE’s treatment of their favorite idols, a HYBE employee criticized the fans’ behavior, calling it “disheartening and disappointing” and accusing them of being mostly high school students.

On the other hand, SM, JYP, and YG employees’ posts mostly show support for their artists, while also actively promoting albums and B-side songs.

Noticing these differences, netizens harshly criticize HYBE, claiming that employees treat idols like “products” and not like human beings.

Here are some comments from Internet users:

  • This is the difference between treating artists like products and treating them like human beings.
  • Wow, they really don’t consider human beings idols…
  • The employees of that company are really disgusting…
  • Damn, how is it possible that HYBE specifically chooses the worst?
  • HYBE is the main culprit in K-pop’s downfall
  • How do they work in the idol world with such a mentality?

Source: PC, theqoo

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