The internal documents were made public after the audit.
MOVES representatives participated in an audit at the National Assembly on October 24, 2024. The audit revealed internal documents that were of interest to the company as they contained information not only about its own groups, but also comments about groups of other companies.
The documents have sparked much dissent on social media. One such document revealed the company’s plans for a negative media play on the matter SM Fun groups like Aespa, RIIZEAND JYP entertainmentthat’s how it is NMIXX. According to a fragment of their internal documents, they had planned a negative media game for Aespa Coachella singing live, posting past photos of a RIIZE member, accusing NMIXX of pandering to feminists, criticizing ZEROBASEON AND DKZand more.
not hybe running Aespa Coachella’s huge negative mediaplay just for their own gg to make everyone worse years later 😠https://t.co/PToKU0rAum
— ☘︎ (@nwjnsbts) October 24, 2024
On October 24, 2024, HYBE quickly released a statement on its official website.
This is the official statement from HYBE. On October 24, the company documents used for monitoring during the audit by the Ministry of Sports, Culture and Tourism were made public, provoking various reactions from fandoms and industries, as well as press articles.
The contents (direction and industry issues) were only shared with a small portion of internal staff for reference and merely reflected reactions from social media and online communities at face value and do not constitute the official position of HYBE.
The report in question also contains positive reviews from fans and things that people in the entertainment industry should take note of.
The provocative parts of the report were carefully selected and leaked to the outside to make it appear that HYBE had criticized other artists in our documents. We will ensure that the powers that have led to this take full responsibility.
— MOVEMENTS
The statement was quickly removed from their official website.
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