HYBE announced updates regarding BTS’s activities and its sales forecast.

On November 5, Korean news outlet MyDaily shared that HYBE Chief Financial Officer Lee Kyung-jun revealed that the company is currently discussing with BTS members about the entire group’s activities in 2026, while also monitoring the company’s revenue forecast .

HYBE also acknowledged BTS’s important contribution to the company’s revenue status, but added how it was planning to develop a “diversified revenue model” across its current roster of artists and business ventures.

The CFO shared, “While we expect BTS’s return to generate significant revenue, our reliance on them will not be as high as in the past, given the growth of new businesses and other artists.”

Meanwhile, the update garnered reactions from netizens in an online thread, where they became skeptical of HYBE’s announcement to reduce reliance on BTS.

Read their comments below:

  • “They would literally disappear if it weren’t for Bang-SEV-NewJeans”
  • “How many years have we been talking about reducing their dependence?”
  • “What a joke, who will believe those lies?”
  • “They’ve been talking about reducing their reliance on BTS for 3 years now. NJ (and SEVENTEEN to some extent) was their best shot and it’s not going to happen now.”

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Written by Israel Monte