On November 1, an individual claiming to be an employee of HYBE Labels revealed additional pages of the “HYBE Music Industry Trends Weekly Report.”
Along with a photo of his business card, this employee verified over 1,000 pages of the report sent to HYBE staff on July 13, 2023. According to the email, the report was sent to HYBE executives, including Bang Si Hyuk, Kang Myeong Seok, Lee Chang Woo and many more.
Among the contents, information relating toRunning ManJi Seok Jin attracted a lot of attention.
Accordingly, in a report dated December 20, 2023, focusing on the popular boy group SEVENTEEN, the document refers to Ji Seok Jin, a well-known variety show star Running Man. It highlights Ji’s support for SEVENTEEN member Hoshi, especially regarding Hoshi’s quest for the “2023 Rookie Award” on Yoo Jae Suk’s YouTube show, Pinggyego.
Notably, just two days before this report was published, Ji Seok Jin announced that he would be taking a break Running Man to address health problems identified during a recent checkup. This personal matter was described in the leaked document as an “opportunity”, prompting Hoshi to recommend that Hoshi visit Ji Seok Jin in the hospital. The report describes Ji as a “harmless ahjussi” within the idols’ target audience, framing the visit as an opportunity for Hoshi to “strengthen their relationship”.
“It’s not so much about getting something out of that interaction, but rather about taking care of someone who might be important”
– HYBE document
This statement sparked a fierce reaction among netizens, with many questioning the sincerity of HYBE’s intentions. Public reaction was extremely negative, with users expressing disbelief and outrage at the document’s implications.
Source: X, Krb
