Hybe has just published a practice of Dance practice by Tomorrow Onsarhed Tomorrow (TXT), capitalizing the enormous success of Netflix animated film “Kpop Demon Hunters”.
The company revealed the “eternally” special dance practice of TXT (Demon Hunters Ver.) On June 26, with the members of the group in traditional Korean Hanbok clothes that reflect the aesthetics of the science fiction of the film Boy Band, The Saja boys.
The video was originally shot in 2022 but remained unpublished because of the tragic Itaewon Halloween Crow Crush This happened on October 29, 2022, which killed 159 people during the Halloween celebrations in Seoul. Hybe had initially planned to release the Halloween themed content, but had set aside it after the national tragedy.
The timing of the release aligns with the overwhelming popularity of “Kpop demons hunters“Which was previewed on Netflix on June 20, 2025. The animated musical follows a group of k-pop girls called Huntr/X who secretly works as demons hunters while fighting the Saja Boys, a rival boy band made up of demons that steals the soul. The film has achieved significant success, reaching the number one in Korea and many other countries.
The characters of Saja Boys in “Kpop Demon Hunters” were inspired by real k-pop groups including BTS, TXT, Stray Kids, Ateez and Enhypen. The writer of the film specifically mentioned Txt among the main inspirations for the imaginary boy band.
The release comes during a period of strong performance for Hybe, who reported record revenue of the first quarter of $ 348.4 million In 2025, led by successful world tours by multiple artists, including TXT. The strategy of the maintenance company of a multi-label system has allowed more than its groups of artists to achieve the success of the world tour.
“Kpop Demon Hunters” represents Netflix’s continuous investment in Korean content, following the global success of previous Korean productions such as “Squid Game”. The streaming giant has engaged $ 2.5 billion in the development of Korean content Over four years, recognizing the international appeal of Korean entertainment.
