At that point the criticism had been going on for several months.
Koreaboo
On Nov. 1, KST, another set of internal documents shared by MOVES began circulating online.
This time the leak appears to come from a company employee, revealing discussions on various groups, including several under HYBE. Included in these leaks were musings THE SERAPHINSincluding their live singing.
Last year, SSERAFIM faced criticism regarding their live vocals after performing an encore performance of a musical show. These criticisms continued in many of their phases, including a Coachella 2024.
LE SSERAFIM’s Sakura is heavily criticized for her terrible live singing
HYBE has attempted to address these criticisms through various means, as discussed in the newly leaked documents. The company speaks out about the criticism the group received for allegedly lip-syncing at several award shows, including the 2023 Asia Artist Awards.
As for their phases, after the difficult conditions of MAMA, the composition is becoming clearer and the reactions are improved. However, there are still some downsides to the lip-syncing issue, which has attracted criticism, even at AAA, for not performing live.
— Hybe Document
The documents continue on the topic, calling it a “weakness” and stating that the group needed to find a way to overcome it.
Some momentum had built up, but it diluted a bit after Lim Young-woong’s performance of the dance song, where his lip-syncing was quite obvious. There are definitely people trying to exploit this group’s weaknesses to attack them, and the fact that they are starting to target live performance capabilities could be a warning sign. They must continue to look for ways to strengthen this area. Considering their upcoming performances, it is crucial to find a clear way to overcome any controversies regarding live singing.
Hybe document
You can read more about previous criticisms of LE SSERAFIM’s live abilities below.
SSERAFIM Earn Praise for Singing Live at ‘Coachella 2024’ Despite Previous Encore Controversy
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