Netizens don’t believe it.
New Jeans‘ Hyein was recently accused of disrespecting a former CF client, Shinhan Bank. Reporter Hyo Joo Park from Money today he stated that Hyein showed her Hyundai credit card immediately after the conclusion of the group’s contract with Shinhan Bank. NewJeans had previously been a brand ambassador for Shinhan Bank.
On January 3, 2025, an article titled “Why People Call It Disrespectful… NewJeans Show Their Hyundai Cards Soon After Their CF With Shinhan Ended” was published, drawing attention to the controversy. The article explained that not only was the card a sign of disrespect towards its former CF customer, but that the Hyundai card was also a card in partnership with the LGU+ telecommunications service. NewJeans currently advertises for SK Telecom. The article highlighted the double betrayal.
Her fansite quickly came forward to clarify that she had simply displayed a sticker the fansite had given her. Netizens were also quick to defend Hyein, instead accusing HYBE of negative mediaplay.
- But HYBE are real criminals. Their male idols have been criticized, so they are doing the same to NewJeans. BOYNEXTDOOR received rude treatment, so they are doing it double to NewJeans. Well, you already know how short they are from their internal report.
- What bullshit LOL. It’s not that he pulled the card out of nowhere to show it, but he just held up the phone for a while and his case was clear, so the card was shown. LOL, this is such a media game that it’s starting to become clear. But have they run out of topics the media plays on? Such achievements like this are so pathetic… Let’s make a new set of things that the media plays on. This is too pathetic LOL.
- Hyein is 17 years old, a minor, so she doesn’t have a credit card. It’s his mother’s.
- Yes, money today LOL. Not that we don’t know who’s behind it. “The reason why people were up in arms?” No one even made a fuss LOL. And there is nothing problematic here.
You can read more about the original issue below.
Fan site steps in to clear up misunderstanding over NewJeans Hyein’s alleged “lack of respect” towards former CF customer
