This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the full timeline here.
MOVES is under fire again following allegations that the company misrepresented Behind the scenes Jungkook‘s words regarding the ongoing conflict with the ex I LOVE IT CEO Min Hee Jin engaging NewJeans.
The controversy began when Jungkook shared two posts on Instagram, which many interpreted as a way to show support for the girl group in their dispute with parent label HYBE. While Jungkook’s posts didn’t directly mention NewJeans, his captions — “Artists are not guilty” AND “Don’t use them” – were seen as a response to the chaotic situation.
In an attempt to clarify the posts, BIGHIT MUSIC released a statement saying that Jungkook believes young artists should not be involved in controversies or used as shields.
We have confirmed that this message was posted in the belief that under no circumstances should young artists be dragged into controversies or used as shields.
— GREAT MUSIC
BIGHIT MUSIC Confirms BTS’ Jungkook’s Location in Cryptic Instagram Posts
However, a new report from Yonhap TV News (YNT) raised concerns about the company’s response. According to the report, BIGHIT failed to confirm whether Jungkook himself used the word “shield,” leading to speculation that the agency may be manipulating his message to respond to Min Hee Jin.
[BIGHIT’s] The explanation appeared to be aimed at former ADOR CEO Min Hee Jin. However, the agency avoided answering whether the word “shield” was used directly by Jungkook himself.
— Yonhap TV News
Many fans and netizens are now accusing HYBE of distorting Jungkook’s intentions, claiming that the company may be using his posts to defend itself, while subtly criticizing the former ADOR CEO. Yonhap’s report has sparked outrage online, with people accusing the agency of lying and putting words in Jungkook’s mouth.
The situation has only fueled distrust towards the company, with some claiming that HYBE has in the past used BTS as a shield in its own business matters.
- “Release the call recording.”
- “A bunch of pathetic losers.”
- “You’re the ones using them as shields, lol. That company always uses BTS as a shield.”
- “Using artists as shields, how disgusting.”
- “If Jungkook actually said it, they would have just confirmed it. Why not answer?”
- “They didn’t hear it from Jungkook, lol. Don’t you know HYBE always lies? They say ‘it’s confirmed’, but never ‘Jungkook said’. I’m so sick of their wordplay.”
- “LOL, everyone knows more than anyone what company uses their artists as shields. Who do you think invented the word ‘shield’?”
- “Wow, this is really pathetic.”
The growing controversy has put HYBE in a tough spot as fans and netizens continue to demand transparency. What do you think?
HYBE vs. ADOR CEO Min Hee Jin
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