MAMAMOO member Hwasa wowed fans with a dramatic style transformation, revealing a striking short bob haircut and racy lingerie-inspired photos ahead of her highly anticipated comeback.
The 30-year-old singer shared the photos on her social media on October 8 with the caption “Hair Good Goodbye,” showing off her new look that quickly went viral across Korean entertainment platforms.
Hwasa transformed her signature long, wavy hair into a sleek bob cut that sits just an inch below her ears. The new hairstyle characteristics natural bangs and a sophisticated style that creates a more refined and versatile atmosphere. The dramatic change marks a significant departure from her previous image, demonstrating her willingness to experiment with bold style transformations.
In a playful twist, Hwasa also shared a photo comparing her new bob cut to P Nation founder PSY, writing “Good CHU” alongside the comparison. The humorous comparison caught fans’ attention and added a lighthearted element to his dramatic reveal. Industry peers responded enthusiastically, with actress Kang So Ra commenting, “You’re doing incredibly well,” and entertainer Haha leaving fire emojis in support.
The transformation generated explosive reactions across social media platforms, with his posts rising to the top of NAVER’s trending charts. Korean entertainment news outlets widely covered the style change, with articles about her new look becoming some of the most read stories of the day. Fans have flooded her social media with praise, calling it her most iconic transformation yet.
This bold-style reveal serves as the perfect teaser for Hwasa’s upcoming single “Good Goodbye,” scheduled to release on October 15 at 6 PM KST. The comeback marks his return to music after about a year, following his second mini-album Oh, which featured the title track “NA” released in September 2024. The new single promises to showcase deeper musicianship and more mature artistry from the P Nation artist.
Throughout 2025, Hwasa continued to build its global strategy presence through various endeavors, including his impressive performances in KBS2’s “I Am a Singer in Spain” and his successful North American tour. His fearless individuality and genre-defying style continue to cement his reputation as one of K-pop’s most influential solo artists.
The dramatic hair transformation and lingerie-inspired style demonstrate Hwasa’s continued evolution as both a musical artist and fashion icon, setting the stage for what promises to be another memorable chapter in her artistic journey.
