In a surprising turning point of events, JTBC’s weekend drama Heavenly Ever After has claimed the No.1 Spot in South Korea May 2025 Reputation rankings of the drama brandAlso overflowing dramas with 20%+ public assessments.
Heavenly Ever After Much To No. 1 in May Drama Brand Reputation rankings
The monthly rankings, published by Research Institute on the corporate reputation of Koreago beyond traditional assessments by analyzing Public commitment Through media coverage, social hum, public loyalty and online influence. For this round, the data were collected by Over 51.34 million sourcescoverage 19 dramas currently on air Between April and early May.
Despite a Drop of 28% in the overall commitment Compared to the previous month, Heavenly Ever After he led the pack with a Reputation index of the brand of 6.06 million. Secondly, it was the historical fantasy The infested building with 4.98 millionWhile _for Eagle Brothers_ – despite its impressive evaluations – were in third place a 4.37 million.
Why Heavenly Ever After is winning the public – beyond the evaluations
So, which set Heavenly Ever After Apart from?
His emotional narrationsupported by extraordinary shows of I love sex-ju, Kim Hye-JaAND Lim Young-WoongHe hit a deep agreement with the spectators. Keyword analysis revealed a domain of terms like “Moving system”, “edifying”, AND “Well,” Help the show to reach a remarkable 93.8% of positive feeling rateaccording to the monitoring of the Institute.
On the contrary, For Eagle Brotherswhile a rating power, delayed in the influence of the brand Due to the low buzz of social media and a limited viral commitment. As Conventional family dramasimply did not generate the same level as Online discussion or content created by fansBoth now key metrics in the influence of modern media.
The Institute highlighted the importance of multiplatform resonancenoting Heavenly Ever After he distinguished himself for his ability to connect with the public through the transmission and digital spaces. “Even with reduced overall metrics this month, Heavenly Ever After He has significantly strengthened his presence, “they observed.
As public behaviors evolve, these rankings clarify one thing: Impact, involvement and emotional resonance They are as fundamental as the public when it comes to measuring the success of a drama.
