The Serafim It is at the center of the heated debate while the fans and the Netizen wonder if the group has already reached the peak.
From the 4th generation K-Pop ascent, the industry has seen an unprecedented wave of groups of girls who enter the scene. What started as a race dominated by Aespa, Itzy, IZ*, and i-atle has been quickly remodeled with the arrival of IV, The Serafimand Newjeans. For a while, Hybe’s Powerhouse duo: Newjeans e The Serafim—The seen as strong contenders, boasting impressive sales of physical albums and digital success.
But 2024 brought Hybe’s setbacks. Newjeans were involved in a legal storm, while The Serafim He faced a repercussions after their controversial performance by Coachella. Since then, The SerafimThe momentum has launched the results of the digital paper have weakened and album sales decreased with every return despite the strong range of popular members such as Sakura, Chaewon and Yunjin.
The last EP of the group HEAT (March 2025) He sold just over 700,000 copies, with about 500,000 in his first week. Although solid, the figure pales compared to Aespa and Ive, who constantly exceed the million. Compared to past versions such as Set OR CrazyThe results report a clear decline.
Coachella’s controversy scored a turning point. Once admired for daring trust, members are now criticized for arrogance and lack of depth in talent. Public perception has moved and even longtime fans have started to move away. Despite the huge base of Sakura fans and Chaewon’s popularity with male fans, their combined star power fought to compensate for the group influence of the group.
Musically, The Serafim has yet to produce a viral blow at the level of Antifragile OR FEARLESS. Meanwhile, Aespa and Ive dominate global tendencies by capitalizing the sounds suitable for Tiktok. As for the image, the group has lost the freshness that fueled their first clamor.
Some observers are wondered even if the previous sales numbers have been inflated by the support of Hybe and the heavy purchases of international fandoms. Their positioning of the Billboard table at n. 76, once advertised as a milestone, was unfavorably compared to Wonder Girls results over a decade ago, suggesting that their global scope may not correspond to the narrative.
In short, The Serafim Faces a stability crisis. Their fan base does not have the strength to constantly lead sales, while their music and their image still have to resonate on a global viral scale. To say that the group is “Above” it could be premature, but unless they reinvent their sound and strategy, The Serafim The risks further disappear into a hyper-compact K-Pop landscape in which only the strongest survive.
Sources: K14
