When a K-Pop group reaches the end of their contracts, negotiate and sign up with their company or move to other agencies. There are many obstacles for groups that want to continue, including the struggle for the name of their group, such as Got7.
Got7 makes history since all the rights of the brands are officially transferred to the seven members
A popular group of boys recently announced that they could have used their original name again!
In 2009, Boy Group BEAST (also known as B2ST) made their debut below Cube Entertainment.
The group gained considerable popularity and was promoted as a following five Jang HyunseungDeparture 2016 until 2017 when the group left Cube Entertainment for its agency. However, since Cube owned the rights on the name Bestia, the group reiterated how MAKE EVIDENT And since then he has promoted as such.
At the beginning of April 2024, initially it was announced that Highlight and Cube had come to an agreement, in which the group could return to use Beast. However, the news seemed really established for fans following the release of a teaser for a special film, in which the name beast was included in the title.
https://www.youtube.com/watch?v=nkushl0n1fw
The video also ended with the original B2ST logo of the group, consolidating the return.
Fans were very happy for the group’s new ability to use any name!
Beast = boys of East standing high feet
B2ST = guys 2 search for top
Beast is B2STWe returned in 2009 Yall 😭😭😭😭#MAKE EVIDENT #yfish # #BEAST #Beast pic.twitter.com/y8ozni0195
– Tine🍒ᰔᩚ (@hlxlight) April 14, 2025
OG B2uties come out hiding after knowing that the salient moment is returning as B2ST pic.twitter.com/vnbvukebkc
– 🌿 (@darkgreyballoon) April 15, 2025
https://t.co/cvup3iujkc pic.twitter.com/9k0hwgnz2x
– Livi 💭 Erin Day (@periwoos) April 14, 2025