The prestigious ceremony of the Grammy musical prize has taken place recently and has aroused acute attention of music lovers all over the world. Beyoncé won the album of the year for “Cowboy Carter”, increasing the number of her grammy trophies at 35 and becoming the winner of Grammy most winner in history. Kendrick Lamar won 5 trophies with a single song – “Not like us”, including Song of the Year and Record of the Year. However, many people have been surprised to discover that this year Taylor Swift, Billie Eilish and Ariana Grande did not win prizes at Grammy.
However, Grammy this year has once again disappointed K-Pop fans. No K-Pop star appeared at the award ceremony of this year or performed. In fact, since the Grammy 2025 published their nominations in November last year, no K-Pop representative has successfully arrived at the list. This is the second year consecutively that the Korean stars have not been able to enter the list of Grammy nominations.
Until now, BTS is still the only K-Pop artist who has been appointed to Grammy for three years in a row, from 2021 to 2023.
Last year, BTS members, including RM, J-Hope and Jimin, also presented nominations for their solo songs. The youngest Lisa of Blackpink has even presented 6 nominations for her two Rockstar and New Woman songs. Despite this, all their observations have been canceled by Grammy, leaving great regrets to K-Pop fans.
Usa Today also expressed disbelief when K-Pop artists could not enter the list of Grammy nominations despite their growing popularity and influence. Groups like Blackpink, seventeen, stray children, etc. They have made enormous successes and tours large stadiums in the United States, but they still don’t have nominations. In fact, Grammy has also been intensely criticized for ignoring K-Pop artists.
As for the absence of K-Pop Stars with global award ceremonies, such as Grammy, experts stressed that Korean artists still lack global influence, which was what BTS has achieved in the past. They said, “No other BTS k-pop group has been appointed and nobody has been able to reach BTS impact level. Stray Kids and Txt have done so well but not enough to be considered for a appointment at Grammy “.
In addition, music experts raised a heated debate that K-pop is a genre or simply “Korean music”. One said, “Latin pop and Afrobeat have already established themselves as separate genres, but K-pop has not been able to do it. In the United States, the execution of music, which is the nucleus of K-Pop, still has a long way to obtain the recognition by the experts. “
K-pop and also the wave of Hallyu, is the spread of Korean culture. After Us-UK entered Korea, K-Pop collected and mixed all types of genres and then combined them with choreography for group performance. Many K-Pop artists have successfully gained global popularity and strong fandoms. However, a musical prize like Grammy does not consider the public references to award prizes.
It is a rare case when a K-Pop artist like BTS has become a phenomenon in the United States with their mega-hit songs “Dynamite” and “Butter”. The music critic Lim Hee-Yun said, “The fact that a k-pop group has been nominated three times is like a miracle.”
However, this does not mean that K-pop has already lost hope at Grammy. This year’s award ceremony shocked everyone when they invited the weekend to perform 4 years again after the male singer was criticized and boycotted in 2021. This is the effort of the registration academy to consider public opinions in thanks to the mistreatment of the week and the need to diversify culture music.
Many K-Pop stars are also “globalizing” their music. The members of BTS and Blackpink have released English songs and seriously promoting them in the United States. As such, fans believe that their efforts will bear fruit one day.
