In a turning point of events that nobody has seen come, Golden The group of imaginary girls Huntr/X emerged as one of the largest K-Pop shots of the decade-and is raising serious questions about the current state of the sector.
Starting at 14:00 KST on August 6, Golden He reached a stunning 539 hours of perfect All Kill (Pak), positioning him among the first three long-lived Paks in the history of K-pop. The track is now located next to legendary shots such as BTS (610 hours) and “ditto” of Newjeans (655 hours).
The shocking thing is that Huntr/X does not exist in real life. The group is part of K-pop huntersAn animated film produced by Netflix and Sony Pictures Animation. The imaginary-Rumi trio (main singer), Mira (main dancer) and Zoey (rapper-cantail)-are the idols of demonstrate demon in the queens at night and of the stage during the day. Their Breakout song Golden It was released together with the film and unexpectedly stormed the rankings of the real world.
The track has passed Spotify Global, dominated the Billboard 200 and is expected to hit the number 1 on the Billboard Hot 100, all while keeping four weeks at number 1 on the ranking of the global K-pop circle both on the weekly chart of Melon.
But instead of celebration, this unprecedented success has turned on the criticisms and self-reflection in the K-Pop world. Fans and professionals are questioned: Did K-Pop hit the rock background when an imaginary group exceeds real idols?
Despite a full 2025 release program, no current act – not even Blackpink, Ive, the Sserafim or Aespa – has issued a success with the same cultural impact or longevity. BTS remains inactive as members meet military service e Blackpink’s The recent return has been described as a hasty and not inspired.
In the meantime, Aespa is under fire to be too far from their original sound and more recent groups, although consistent, lack iconic moments. Even the high-profile returns of G-Dragon and Jennie have not been able to support the public interest.
This creative break opened the door Golden EXPLARY – A track praised for its new production, cinematographic concept and emotional resonance. Yet the fact that that An imaginary group of an animated film is now the face of K-Pop’s greatest success in 2025 He let many wonder if the genre became auto-pardo.
The experts in the sector warn him K-pop’s growing obsession for US marketability It can be false, leading to a negligence of innovation and domestic charm. AS Golden He continues his kingdom, irony is not lost for fans who now say – perhaps with a little sadness – that K-Pop has become a joke.
Sources: K14
