A recent global study entitled “How did souls become a world cultural force?” Conducted by streaming platform Crunchyroll in collaboration with the National Research Group (NRG) He confirmed what many already suspected: the anime is no longer a niche hobby but a cross -border cultural phenomenon, especially for the Gen z demographic.
The gen z leads the anime wave
Investigate 29,000 participants Through the main global markets such as the United States, the United Kingdom, France, India, Brazil and Mexico, the study has shown it 54% of Gen Z (age 13-28) Identify as fans of souls. This places souls in front of global icons such as Kendrick Lamar (48%)almost on par with Beyoncé (56%)and only slightly behind Lebron James (59%) AND Taylor Swift (60%) In terms of popularity.
In comparison, 42% of millennials (age 29-44) AND 24% of Gen x (age 45-54) He also expressed a strong enthusiasm for souls, showing his growing influence through age groups.
The days when the anime was a solitary pastime ended. The relationship highlights it 58% of souls fans regularly share their love for the vehicle with friends and family, 43% are committed through social mediaAND 42% look at souls with others. This reports a movement in the way the anime works not only as content, but as a social language Connection of the communities.
Because the gen z is hooked to souls
Three fundamental reasons have distinguished themselves in the enthusiast of the souls of Gen Z: High quality animation (37%), emotionally engaging characters and relationships (35%)AND Innovative plots (34%).
Together with the widespread accessibility of souls on digital platforms and its stylistic variety, the genre appeals through cultures, breaking linguistic and geographical barriers.
A cultural language for a new generation
“The anime is no longer just a genre; it is becoming a Global artistic language for young peoplewith a refined narrative and adaptability that resonates with a diversified audience “, The Chief Marketing Officer of NRG said.
With an exponential global scope and a rapidly expanding fan base, The anime is now incorporated into the cultural fabric of Gen Zinfluencing everything, from fashion and music to identity and expression.
